CRM helps users focus on their organisation's relationships with individual people including customers, service users, colleagues and suppliers. When we talk about CRM it might mean any of these 3 things:
CRM enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.
Forging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM's function
While the importance of CRM has traditionally been as a sales and marketing tool, some of the biggest gains can come in other areas, such as Customer Service, HR, Supply Chain and Partner Management.
Here's how different business functions benefit from using CRM:
For more information regarding our Customer Relationship Management (CRM) please submit your enquiry using our contact page